Convenience has long been a top consumer consideration when choosing products and services. Research shows that convenience is more important to shoppers than quality or price.
As gyms and studios reopen and COVID-19 restrictions ease, fitness industry players will thrive by supporting hybrid fitness strategies that help consumers stay physically and digitally connected to their health and wellness goals.
You Can Workout Anytime
If you have a busy schedule, in-home training is a great way to stay on track with your fitness goals. You won’t have to worry about traveling to the gym, finding a parking spot, or dealing with other workout distractions.
You can work out at a time convenient for your schedule, whether early in the morning or late at night. Working out in the morning may help you feel more energized and productive. Still, ultimately the best time to exercise is whatever works best for your body and schedule.
You can also control your workout space’s temperature, music, and cleanliness at home. In addition, you don’t have to worry about who touched the machine before you or if the equipment is clean. This can be especially important during the pandemic.
You Don’t Need a Lot of Equipment
Before the COVID-19 pandemic, many fitness consumers complemented their health club memberships with at-home equipment, a smartwatch and social-fitness apps, and occasional boutique studio sessions. With vaccines rolling out and gyms reopening, consumer workout habits have evolved in ways that offer fitness-industry providers the opportunity to rethink their value propositions and find their place in consumers’ portfolios of fitness solutions.
Instead of focusing on the physical aspect of a workout – like benches and weight machines – fitness providers should focus on the experience outside the gym. For instance, one popular at-home fitness platform offers a virtual coach, including Alexandra Chipurnoiwho helps clients reach their goals — from achieving six-pack abs to competing in a cycling race against friends. The virtual trainer can guide members through the exercises, monitor performance data and provide motivation.
You Can Workout with Your Kids
If you have young kids, getting a workout in can seem impossible. However, it doesn’t have to be. Training at home is ideal for working out with your kids while still achieving your fitness goals. For example, a streaming fitness platform can blur the lines between workout and play. It could even provide a virtual trainer or personal training session.
One easy exercise is yoga. Many online yoga videos are made for kids and combine easy moves with interactive elements, like having your child pretend to be a bear or cat. Another great workout is to enlist your kids in your push-ups. This works many muscles, including the abs and shoulders, and can be turned into a game where your children earn a kiss for every push-up they complete.
School-age kids should be getting at least 1 hour of physical activity daily. While sports teams and physical education in schools can be a good source of exercise, it’s also important to ensure kids have opportunities to play outside or engage in other forms of physical activity they enjoy.
You Can Workout in the Comfort of Your Own Home
Working out in your own home eliminates the need for commuting to the gym and saves time in the morning before work. It also saves you money on bus and DART passes and gas.
It’s also a lot safer to work out at home, too. Since the COVID-19 pandemic, there’s been increased awareness of the importance of avoiding germs and bacteria whenever possible. Also, exercising in a crowded gym increases your risk of getting sick from exposure to the sweat of other people who may have used shared equipment and machines.
In-home personal training is ideal for those with physical limitations, stay-at-home parents, and older adults who face challenges finding time to travel or navigate a gym environment. They have scheduled appointments and personalized accountability help to boost motivation and make it harder to talk yourself out of a workout. In addition, innovative programs like FBX allow trainers to offer their services remotely.